Yahoo (YHOO) vs Google (GOOG)

Now that the site has been up for a while I looked back at some of my analytical data to see what is driving data in the search engine space; Feedburner has some nice statistics on this.

If this random sampling is representative of what is going on in cyberspace, the story for Yahoo (YHOO) is even worse than I thought in search, relative to Google's dominance. Or, my blog is very hard to find in Yahoo Search. ;) Always a possibility.

But 96.8% of all searches that found my site came through Google.... leaving a whopping 3.2% via Yahoo. Ouch. And that does not even include the Google Blogsearch function which is its own animal. So either Yahoo does not index blogs very well, or Yahoo is getting their lunch eaten even worse than the big aggregation rating systems say. With that said, I love Yahoo Finance and use it constantly, but have to admit I never use the Yahoo Search anymore. Yahoo seems to be a more sticky site in terms I stay on its family of websites longer (which is probably still good for advertisers), but if I want to actually find something off the Yahoo network, Google it is. I guess it's not just me.....

Now I think Google might have it's own issues in the near term, but certainly search is not one of them. For those who are curious on what search term brought the most people to this little corner of blog land? Eric Bolling! :)

As an aside, for those of you who been around long enough remember ... Excite? Lycos? Yahoo? Oh where have you gone young exciting search engines of 2000 trading at 78x revenue..... I thought there was 1 more, but it's been so long the name escapes me.... Google is doing to Yahoo what AOL did to Compuserve (anyone remember Compuserve? Yeh, I thought so)

Long Google in fund; no personal position