Later in the piece he looks at the blogosphere and the story there is actually quite ugly - a lot of degradation in audience, aside from Zerohedge. True story - I had no idea who "Tyler Durden" was back in the day as I never saw Fight Club, but I was an early reader of this little site called Zerohedge. Back when I had more traffic than he did - but we were both relatively small weights, I asked "Tyler" to do a story exchange with me to help cross pollinate both sites with new readers. That was February 2009 ... the rest is history hahah.
As an aside I did some cleaning up of my blogroll two weekends ago and was shocked at how many blogs from 3-4 years ago have simply disappeared. It is not as easy as it looks to keep up the pace over many years, and the only reason I have pushed through is I have an ultimate goal other than being a blog writer.
Anyhow here are the main stats from the story from Eric. I probably visit all these sites often during the week but part of that is because I am always looking for story ideas to bring to the audience of FMMF. For personal use I am mostly a Yahoo Finance, Bloomberg, and Realmoney.com (up until the new redesign a few weeks ago, which I dislike tremendously) guy.
Below you’ll find the top sites by unique visitors in August
- Yahoo! Finance – 30 mm uniques, up 21% Y/Y
- New York Times (the whole paper – not just the Business section – although Dealbook.nytimes.com had 446k uniques) – 15 mm uniques, down 9% Y/Y
- CNN Money – 11 mm uniques, up 16% Y/Y
- Forbes – 10 mm uniques, up 17% Y/Y
- Wall Street Journal – 7.5 mm uniques, down 22% Y/Y
- Bloomberg – 6 mm uniques, up 10% Y/Y
- Reuters – 5.5 mm uniques, up 2.6% Y/Y
- CNBC – 4.3 mm uniques, up 41% Y/Y
- BusinessWeek.com – 3.6 mm uniques, down 9%
- MarketWatch – 3.6 mm uniques, down 13% Y/
- Business Insider – 2.8 mm uniques, up 18% Y/Y
- FT.com – 2.5 mm uniques, down 6% Y/Y
- TheStreet.com (free) – 2.5 mm uniques, up 1% Y/Y
Now onto the blogs, which are mostly sinking - I excluded the 'tech' blogs which Eric included to focus only on financial sites. Both August 2010 and 2011 were times of turmoil so I am a bit shocked at how much of a dramatic drop some of these sites have had. Barry's site - The Big Picture (ritholtz.com) was really the grandfather of all financial blogging sites.
- Zerohedge.com – 577k uniques, up 42% Y/Y
- Krugman.blogs.nytimes.com – 230k uniques, down 21% Y/Y
- Ritholz.com – 172k uniques, down 22% Y/Y
- Nakedcapitalism.com – 80k uniques, down 18% Y/Y
- Globaleconomicanalysis.blogspot.com – 80k, down 43% Y/Y
- Calculatedriskblog.com – 57k uniques, down 63% Y/Y
- Baselinescenario.com – 18k uniques, down 72% Y/Y
- Paul.kedrosky.com – 11k uniques, down 77% Y/Y