On the other hand, many on financial infotainment TeeVee (most living in a financial bubble spanning from CT to NYC) said "they'll be back... once the market goes up, they'll be back. They always come back!" Well here we are 2 years and 100% off the bottom, and those same commentators now scratch their head on why "the people" have not come back en masse... chasing those big returns as they always used to do. I'll again point out the anecdotal evidence I saw in paragraph 1 - many no longer have the means, nor the risk tolerance as they get closer to retirement age to risk even losing 1 more dollar in the great casino. A Prudential Financial survey highlighted in CNNMoney reinforces the anecdotal evidence I collected a few years back. Even today, in a completely different stock market environment versus 2 years ago, 44% of those surveyed said they will NEVER invest in the stock market again. In a related question, 58% have simply lost faith in the market as a whole. [Apr 9, 2010: Muriel Siebert - American "Public Does Not Have Faith in the Marketplace"]
- Prudential, which polled more than 1,000 investors between the ages of 35 and 70 online earlier this year, found that 58% of those surveyed have lost faith in the stock market. Even more alarming, 44% said they plan to never invest in stocks. Ever.
- "It's clear that the financial crisis has driven fundamental changes in the way Americans are saving for retirement, with millions of Americans perhaps at even greater risk of having insufficient income for a secure retirement," said Christine Marcks, president of Prudential Retirement, in a release about the firm's survey.
- "This is similar to what happened in the 1930s. People who grew up during the Depression said they would not buy stocks again," said Ed Keon, portfolio manager with Quantitative Management Associates, a money management firm in Newark, N.J. that is a subsidiary of Prudential.
- Many investors are distrustful of Corporate America in general and Wall Street especially. "The scarring is very deep and long lasting," said Liz Ann Sonders, chief investment strategist with Charles Schwab & Co in New York. "There's a view that the market is rigged and last year's Flash Crash did not help alleviate those concerns."
While we are on the topic, what has been amazing the past few years has been the striking rise in equity markets even as there have been net OUTFLOWS out of equities for the majority of the past 2+ years - only in the past 4-5 months have we finally seen net INFLOWS. So somehow the market had been surging since March 2009 even as money has been siphoned out of the market most of this time. Those of us who live on grassy knolls have our theories [Jan 6, 2010: Charles Biderman of TrimTabs Claims US Government Supporting Stock Market], but we truly have a new paradigm where markets can go up even as money leaves it. ;) Supply and demand rules have been broken.