Friday, January 14, 2011

[Video] Bloomberg: Behold China's Nearly Empty Mega Mall

China is taking Field of Dreams to a new level.  Build it and they will come.  Someday.  Maybe.  With the majority of the country in relative poverty, but China needing to employ people to keep their economic miracle going and social strife low, what they build apparently matters little.  They just need to keep people busy.  So whether it is empty cities [Nov 13, 2009: Ordos - China's Empty Cityor nearly empty malls, just build it.

Below is a 2 minute video via Bloomberg of a mega mall in Dongguan, China.  What is striking is (a) most of the people who go there, go for the amusement park not the shopping and (b) this is not a mall in some far western or central region, it is on the prosperous east coast, not far from 2 of the 4 largest cities in China - Shenzhen & Guangzhou.  So what is the mall developer saying about the project?  At the end of the video he says he has expansion lined up!  Sure why not! I am sure this will end well. :)

hat tip, Ritholtz.

[Nov 13, 2010: Video - Chinese Build Entire 15 Story Hotel in 6 Days]
[Jul 21, 2010: A Reader's Observations of China]

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