Wednesday, December 1, 2010

Bookkeeping: Doubling Down on Ford (F) After Tremendous November Sales of +24%

I've taken some profits on Ford (F) along the way from the initial entry in late October in the mid $14s.  My attentions have been elsewhere but looking at the chart I see after peaking in the mid $17s, the stock has skimmed nicely along its 20 day moving average (where I should have been buying) the past few days.  With the jump off of support today, based on the general market + some good sales data just released, I've doubled down on my existing position size, taking it from 1% exposure to 2%.  An obvious stop out level here is a break of the 20 day moving average, where one can reduce the position size if nothing else.

Today's sales data:
  • Ford Motor followed up with a 24.3% jump to 147,338 vehicles. Ford unit sales have surged 21% so far this year compared with 2009 to easily outpace the broader industry’s growth rate. 
  • Car sales for Ford rose 24.7%, sport utilities gained 13.1% and its trucks surged 34%. 
  • The Dearborn, Mich.-based company also said it plans to build 635,000 vehicles in the first quarter of 2011, up 11% from the prior year.  

General Motors (GM) had a solid month although not as flashy as Ford; but core brands were excellent at over 20%.
  • General Motors's monthly U.S. car sales rose 11.4%. 
  • Excluding the discarded brands, GM’s core four — Chevy, Cadillac, Buick and GMC — saw sales rise 21%.
Long Ford in fund; no personal position

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