Wednesday, September 29, 2010

[Video] CNBC: Maidenform (MFB) CEO - Women 'Getting Bigger and Living Longer'

Well one advantage of having certain companies in your portfolio is seeing some interesting headlines.  In timely fashion, the CEO of Maidenform Brands (MFB) had an appearance on CNBC yesterday, soon after being one our newest additions.

(6 minute video - email readers will need to come to site to view)

A 30 percent sales increase over the last year is due to a "laser-focus on product,” including the growing line of "shapewear," Maurice Reznik, the CEO ofMaidenform, told CNBC Tuesday.  “We see shapewear growing at a faster rate. Two out of 10 women wear it,” said Reznik. “They [women] are getting bigger and living longer.”

[Sep 24, 2010: Bookkeeping - Starting Maidenform Brands]

Long Maidenform Brands in fund; no personal position


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