Tuesday, January 19, 2010

Thanks for the Feedback on Names

I am glad I asked on the fund names because my choice, Topaz Funds, has come in last place.

Of the people's victors, Cobalt and Emeritus were the top 2 vote getters, with Orchid, Proton, and Azure essentially tying for 3rd place.

I've received some interesting suggestions in comments and email.  I do have a good list of new adjectives to add to the ones I've been working with - words like dextrous, agile, persevering, vibrant from one reader along with speed, alacrity, or depth from another.  How to find a noun or verb that would be a good representation of these words, is the open question.

Also some of the comments made me think more along flexibility and adaptation.  So as I "googled" I found a lesser known Greek God: Proteus.  A lot of interesting connections as this is the "first" mutual fund born like this.

In Greek mythology, Proteus  is an early sea-god, one of several deities whom Homer calls the "Old Man of the Sea"[1], whose name suggests the "first", as protogonos (πρωτόγονος) is the "primordial" or the "firstborn".

And Proteus is all about form changing, and adjusting

He can foretell the future, but, in a mytheme familiar from several cultures, will change his shape to avoid having to; he will answer only to someone who is capable of capturing him. From this feature of Proteus comes the adjective protean, with the general meaning of "versatile", "mutable", "capable of assuming many forms". "Protean" has positive connotations of flexibility, versatility and adaptability.

So this would be the perfect name if only I knew 1 person who actually had heard of this word.  Being a relatively SAT Verbal adapt person, I have never heard of "protean" which apparently is an adjective in English ... certainly not among my peer group.
Now if only this were a few thousand years ago, and we were in southern Europe - I'd have a very well known name that anyone off the street could connect with.

Back to the thesaurus and Wikipedia which is like the World Book Encylopedia for the new generation.

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