Monday, July 20, 2009 World Currencies in the Recession

This graphic from, aside from having some nice information in it, is simply beautiful eye candy. Many don't remember now but right around when the recession "officially" began (we did not admit to it until nearly a year later) in December 2007 the dollar was the scourge of the Earth. Reports of supermodel Gisele Bundchen (speaking of nice graphics) not accepting dollars (Nov 07) but only wanting to be paid in euros marked the near term bottom in the dollar.
  • Gisele Bundchen wants to remain the world's richest model and is insisting that she be paid in almost any currency but the U.S. dollar. Like billionaire investors Warren Buffett and Bill Gross, the Brazilian supermodel, who Forbes magazine says earns more than anyone in her industry, is at the top of a growing list of rich people who have concluded that the currency can only depreciate because Americans led by President George W. Bush are living beyond their means.
  • When Bundchen, 27, signed a contract in August to represent Pantene hair products for Cincinnati-based Procter & Gamble Co., she demanded payment in euros, according to Veja, Brazil's biggest weekly magazine. She'll also get euros for the deal she reached last October with Dolce & Gabbana SpA in Milan to promote the Italian designer's new fragrance, The One, Veja reported. Bundchen earned $33 million in the year through June, Forbes reported in July.
  • ``Contracts starting now are more attractive in euros because we don't know what will happen to the dollar,'' Patricia Bundchen, the model's twin sister and manager in Brazil, said in a telephone interview in September from Sao Paulo.
So the dollar (at the official recession bottom) was coming off extremely oversold levels... keep that in mind when you view the relative performance since.

The National Bureau of Economic Research declared the official start of the recession was in December of 2007, so we have compared exchange rates from June of 2007, just before the recession came into full effect, and June of 2009. All currencies are expressed as a percentage of change in relation to the US Dollar. Our latest map takes a look at how the world’s currencies are faring during this recession.

Click to enlarge (and yes I mean the graphic below, not the graphic above)

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