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Saturday, August 25, 2007

A day at Best Buy

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Some anecdotal takeaways from a visit to Best Buy last evening.

Overhead in cell phone/iPod department:
* Completely sold out of specific video iPods - and not in this store but in most metro Detroit stores.
* Asked the cell phone rep, what % of people coming in for a new cell phone failed their credit check (my assumption was 20%?). Answer: 50/50.

Conclusions:
* Apple's product is still selling like hot cakes although at some point iPod will become saturated. (sales quarter over quarter ARE starting to slow)
* This Christmas season should be another huge one for Apple.
* Even in an economically depressed area as metro Detroit, people love their gadgets.
* Wanting something, and being able to afford it are two different things. I was blown away by how many people don't even pass a basic credit check to get a cell phone.

Long AAPL in fund; no personal positions

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